200+ screens. 20+ locations. Three brands, one platform.
How Olís runs fuel and convenience screens across three brands on Signital, with mixed hardware and no external media players.
Olís needed to manage 200+ displays across three brand identities and a mix of new and older screens. Signital runs directly on the screens, so the marketing team publishes shared campaigns centrally while each station keeps room for its own content.
What changed
Four things the deployment changed for Olís.
Three brands, one workflow
Shared corporate campaigns go to all 200+ screens through channels and reusable playlists, and individual sites add content for their local audience.
Mixed hardware, no new players
New and older screens run Signital directly, so the whole network moved without buying external media players.
Campaigns planned ahead
The marketing team schedules nationwide campaigns in advance with end dates, so expired promotions drop off the screens without anyone visiting a site.
The challenge: mixed hardware, three brands, a small team
Olís runs fuel and convenience stores in several formats under three brands. Four things made the screens hard to manage:
- Mixed hardware: A mix of new and older screens, with no single software that ran on all of them.
- No appetite for media players: External players meant cost, cabling and another device to maintain at every site.
- Three brands: Corporate campaigns had to sit alongside brand- and site-specific content.
- A lean marketing team: Updating fragmented content by hand did not scale.
The solution: Signital on the screens themselves
Olís chose Signital because it runs on the screens themselves: as the native app on Samsung Tizen panels, and in the built-in browser on the older screens. All 200+ moved without additional hardware.
Onboarding went one site at a time, so station staff learned the new workflow without disrupting daily operations.
“We operate across a wide range of screen types, and we needed a solution that worked out of the box—with minimal hardware hassle.” — Silja Birgisdóttir, Marketing Manager, Olís
The outcome
Olís manages 200+ screens across 20+ stations and three brands with a lean marketing team, on the hardware it already had. Shared campaigns are published centrally and each station keeps local flexibility.
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