Samkaup utilizes digital screens to strengthen its brand presence in stores by synchronizing marketing messages and running effective campaigns.
Successful Marketing Campaigns
By leveraging digital signage, Samkaup has been able to enhance its in-store marketing efforts. One notable example is their recent holiday campaign, the “Christmas App Calendar.” During this campaign, Samkaup featured various promotions on its digital screens, resulting in an overwhelming response—many discounted products sold out early in the day.
Planning Content in Advance
Managing digital signage across approximately 60 stores can be a complex task. Previously, Samkaup relied on third-party services to update its display content, incurring costs, additional labor, and time constraints. With the introduction of Signital, Samkaup now has full control over its digital screens. Any employee, at any location, can manage screen content in all stores, anytime.
Albert Þór Kristjánsson, Head of IT and Digital Development at Samkaup, highlights the system’s impact: “The implementation of Signital has led to significant operational efficiencies, reducing labor, complexity, and costs associated with managing digital signage.”
Simplified Management & Operational Efficiency
Albert notes that the system is simple to setup and maintain, making it accessible for all employees. One of Signital’s biggest advantages is the ability to schedule content in advance, eliminating the need for staff to manually update screens at specific times. The system ensures that promotional content is displayed exactly when needed, reducing last-minute stress.
Improved Communication with Customers & Staff
When asked whether Signital has improved the customer experience, Albert affirms, “Since implementing Signital, in-store communication has improved significantly, and it will also enhance internal marketing efforts for our employees.”
Outstanding Service from Signital
Samkaup has expressed great satisfaction with Signital’s customer service, noting their swift response times and support. Additionally, Signital has played a crucial role in expanding Samkaup’s digital signage network, further strengthening their information dissemination strategy.